The Top 10 Ways to Enable Channel Partners

The Top 10 Ways to Enable Channel Partners

Partners are the lifeblood of the channel. As channel leaders, we are tasked with increasing revenues and driving strategic initiatives. Neither is possible without partner buy-in, participation, and ultimately, advocacy. Enabling partners to drive their own growth is...
The Layers of Channel Support Explained

The Layers of Channel Support Explained

There’s no clear definition of channel support when it comes to partner marketing. But maybe that’s because channel support consists of multiple layers, each enabling partners in a different way. Partner marketing programs need to enable partners, but what type of...