AFV Blog

Sales and marketing best practices for the IT channel, and beyond.
The 2019 Top Marketing Trends in the Channel

The 2019 Top Marketing Trends in the Channel

Every year, we look forward to publishing our much-anticipated State of Partner Marketing report that details all of the trends and statistics of partner and manufacturer behaviors over the course of the year. And with the data and feedback provided by partners, we...

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Why You’re Missing out on MDF

Why You’re Missing out on MDF

Happy spooky season! By that, I mean MDF allocation season. Suddenly, “use it or lose it” is becoming real around this time in our industry. Hurry! Time to allocate all of your marketing development funds before the deadline, while following all of those...

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8 Steps for Hosting a Better Webinar

8 Steps for Hosting a Better Webinar

Whether you are looking to become a thought leader or want an event that’s more affordable, webinars are a great tactic in any IT business development & marketing strategy. Hosting a webinar allows your organization to showcase its expertise in an...

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Always Be Marketing

Always Be Marketing

The saying “Always be Closing” is probably ingrained in every sales rep and executive’s mind. This makes sense, because closing new business is the lifeline for your company’s profitability. However, there seems to be a fundamental shift, especially in the...

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Creating a Killer IT Blog

Creating a Killer IT Blog

“It’s not that we don’t want a blog, we absolutely want one, but how and where do we begin?” Our client was intrigued by the conversation. They’d obviously been toying with the idea for some time now and clearly knew it was the direction they needed to go,...

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