by Steph Jordan | Aug 27, 2019 | Partner Marketing, Strategy
As marketers, we are constantly executing campaigns and collecting data. So much data that, oftentimes, we then struggle to make it actionable and use it to our advantage. Either we do not know how we can use everything we collect, or we place other priorities above...
by Steph Jordan | Jun 28, 2019 | Partner Marketing, Strategy
With the change in how potential buyers consume content and information, marketing strategies need to get in front of buyers on multiple digital venues. But how can you do that? Implementing a fully integrated marketing strategy combines all tactics to promote a...
by Steph Jordan | Sep 20, 2018 | Partner Marketing
The saying “Always be Closing” is probably ingrained in every sales rep and executive’s mind. This makes sense, because closing new business is the lifeline for your company’s profitability. However, there seems to be a fundamental shift, especially in the IT channel....
by Steph Jordan | Jul 6, 2018 | Partner Marketing
Let’s be honest, the IT channel is not the easiest thing to understand. And if you’ve ever tried to explain what you do for a living to someone outside of our industry, you know exactly what I mean! Here at A Fluent Vision, we spend a lot of time working with vendors,...
by Steph Jordan | Jun 21, 2018 | Partner Marketing, Webinar
As Virtual Marketing Managers, we’ve seen and heard some horror stories of IT solution providers not being equipped to face their manufacturer resources. In truth, partner marketing is like a battlefield. Vendors arm you with a multitude of programs, platforms,...
by Steph Jordan | Feb 8, 2018 | Partner Marketing
The IT channel is becoming more collaborative than ever before. Manufacturer channel programs are highly focused on adopting co-selling models with partners at all levels. But to make that successful, manufacturers really must listen to partner feedback on what makes...
