The Impact of Data in Marketing

The Impact of Data in Marketing

As marketers, we are constantly executing campaigns and collecting data. So much data that, oftentimes, we then struggle to make it actionable and use it to our advantage. Either we do not know how we can use everything we collect, or we place other priorities above...
Targeting the Right Audience – IT Profiling 101

Targeting the Right Audience – IT Profiling 101

So, you’ve got a great new product suite. You’re excited to show its capabilities to the world…but you’re not so sure where to start. Which of your products should you promote, and to whom? Cold lists are available by the dozen, but they often yield a...
Creating an Effective IT Marketing Plan

Creating an Effective IT Marketing Plan

Let’s face it: creating an effective marketing plan can be a cumbersome challenge under any circumstance. Tailoring that plan to be successful within the IT realm requires an additional layer of expertise. To help, we’ve compiled a quick and easy guide which outlines...