2020 State of Partner Marketing

IT Solution Provider Research & Report

How are solution providers marketing in 2020?

AFV’s State of Partner Marketing Research was implemented in 2017 to identify the challenges that partners face when it comes to IT marketing. The 2018 State of Partner Marketing Report was conducted to identify the impact that channel marketing programs have on partners. In our 2019 research, we wanted to understand what steps partners are taking themselves to achieve these goals.

Now, in 2020, we conducted the State of Partner Marketing Report to find out what internal sales and marketing gaps exist that could prevent partners from generating more leads and closing more deals. We came away with insights in 5 key areas:

1. Sales and marketing alignment
2. Marketing content
3. Sales collateral
4. Content alignment to sales
5. Content library

Access your copy to see how your sales & marketing strategy compares to the industry and help solve the challenges facing your lead generation.

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