Marketing-as-a-Service

A Fluent Vision’s scalable marketing infrastructure enables better marketing and provides a fuller pipeline.

Our Marketing-as-a-Service model provides scalable marketing coverage for channel partners in programs of all kinds. It can stand alone or easily integrate into existing programs to help you maximize your channel investment.

AFV’s Partner Marketing Managers (PMMs) are strategic, collaborative IT marketing specialists dedicated to maximizing the success of partners and manufacturer programs.

Think of our PMMs as an extension of your marketing team who will help you implement best practices and align with sales to enhance demand generation, accelerate lead conversion, and improve operational and reporting capabilities.

SUCCESS STORIES

Objective:
Enable results-oriented marketing execution for North American partners and provide pipeline visibility to manufacturer

Challenges:
MDF was being spent on customer events, a black hole for the manufacturer who was not seeing any ROI on their partner investment

AFV’s Solution:
Delivered partners ideal marketing coverage model to increase partner mind-share and allocate MDF through fully integrated campaign plans, not just events

Results:

  • 53% of marketing activities were not funded by MDF
  • 42% of marketing mix was digital
  • $110M in YTD revenue
  • 107 partners reporting pipeline

Objective:
Enhance partner-led marketing to generate new sales demand more consistently and effectively

Challenges:
Lack of partner marketing experience or infrastructure to provide long-term support to partners

AFV’s Solution:
Established marketing infrastructure best practices with supplemental tools and team of VMMs to provide partners and manufacturer campaign and pipeline visibility

Results:

  • 10:1 return on investment
  • 30% average YoY revenue growth
  • 1,134 global partners actively participating in program

Where’s your go-to market gap?

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