by Steph Jordan | Feb 1, 2018 | Strategy
At A Fluent Vision, we work with a lot of partners to help them manage their marketing practices. In working with hundreds of solution providers, we have come to realize why some perform better than others. Especially when it comes to driving revenue through lead...
by Steph Jordan | Jan 23, 2018 | Partner Marketing
Content is an important part of any marketing strategy. It provides value to customers and prospects throughout the various stages of their buyer’s journey. It educates them on partner solutions and how they fit their needs. In a world where people are not just used...
by Steph Jordan | Jan 16, 2018 | MDF
MDF is a wonderful thing. After all, who doesn’t like essentially free money? But MDF is only beneficial if managed and utilized effectively. It’s often complicated to manage because rules are constantly changing, deadlines remain a mystery, and in many cases, little...
by Steph Jordan | Jan 9, 2018 | Partner Marketing
Ahh, the self-serve portal. At first glance, it appears to be a great investment. Giving partners the campaigns and resources they need to execute integrated marketing campaigns seems like a great way to increase demand and grow your channel. And in theory, this is a...
by Steph Jordan | Dec 26, 2017 | Partner Marketing
Think about the current performance of your channel marketing program. Now, whether it’s good, bad, or average, envision what you want your channel performance to be. The only way to get there is by maximizing your partners’ performance, and you can only do that by...
