by Steph Jordan | Aug 27, 2019 | Partner Marketing, Strategy
As marketers, we are constantly executing campaigns and collecting data. So much data that, oftentimes, we then struggle to make it actionable and use it to our advantage. Either we do not know how we can use everything we collect, or we place other priorities above...
by Steph Jordan | Jun 28, 2019 | Partner Marketing, Strategy
With the change in how potential buyers consume content and information, marketing strategies need to get in front of buyers on multiple digital venues. But how can you do that? Implementing a fully integrated marketing strategy combines all tactics to promote a...
by Steph Jordan | Aug 16, 2018 | Strategy
You know your customers better than anyone. But imagine if you didn’t know their pain points and concerns, or couldn’t recommend solutions that would have a significant impact on their business. Why would you hire a marketing firm or partner with a company who doesn’t...
by Steph Jordan | Aug 2, 2018 | Strategy
So, you’ve got a great new product suite. You’re excited to show its capabilities to the world…but you’re not so sure where to start. Which of your products should you promote, and to whom? Cold lists are available by the dozen, but they often yield a...
by Steph Jordan | Jun 7, 2018 | Strategy
In today’s digital landscape, IT security continues to be a growing concern. New threats are always evolving, and more and more organizations are at risk every day. As both technology and threats continue to evolve, it is becoming increasingly difficult to sell...
by Steph Jordan | May 10, 2018 | Strategy
Let’s face it: creating an effective marketing plan can be a cumbersome challenge under any circumstance. Tailoring that plan to be successful within the IT realm requires an additional layer of expertise. To help, we’ve compiled a quick and easy guide which outlines...
