by Steph Jordan | Aug 27, 2019 | Partner Marketing, Strategy
As marketers, we are constantly executing campaigns and collecting data. So much data that, oftentimes, we then struggle to make it actionable and use it to our advantage. Either we do not know how we can use everything we collect, or we place other priorities above...
by Steph Jordan | Jun 28, 2019 | Partner Marketing, Strategy
With the change in how potential buyers consume content and information, marketing strategies need to get in front of buyers on multiple digital venues. But how can you do that? Implementing a fully integrated marketing strategy combines all tactics to promote a...
by Steph Jordan | Apr 10, 2019 | Webinar
Every year, we look forward to publishing our much-anticipated State of Partner Marketing report that details all of the trends and statistics of partner and manufacturer behaviors over the course of the year. And with the data and feedback provided by partners, we...
by Steph Jordan | Mar 13, 2019 | Webinar
In this webinar, we are joined by a panel of IT marketing experts to discuss the importance of content in marketing. Our questions to the panel uncover why they have made a commitment to investing in content, how they are effectively using it, and what successes and...
by Steph Jordan | Jan 25, 2019 | Content
Here at AFV, we are always on the lookout for new and unique ways to manage and share marketing campaigns that our partners can leverage. Recently, while speaking with Eden Reid from LookingPoint, I learned all about how she has started using Trello, a task management...
