The Layers of Channel Support Explained

The Layers of Channel Support Explained

There’s no clear definition of channel support when it comes to partner marketing. But maybe that’s because channel support consists of multiple layers, each enabling partners in a different way. Partner marketing programs need to enable partners, but what type of...
Why Partners Don’t Convert Leads

Why Partners Don’t Convert Leads

It should come as no surprise that partners are not great at converting leads. That’s why channel enablement programs exist in the first place. But in order to effectively support partners, we must first understand why it is difficult for them to convert leads: 1....