by Steph Jordan | Mar 28, 2018 | Strategy
Marketing is not for the faint of heart. It requires many different skills, and in most cases, the expertise to be effective. Let’s face it: we all wish we had a unicorn marketer who could do everything – from strategic planning to execution, to analytics,...
by Steph Jordan | Mar 15, 2018 | Strategy
We all know the importance of marketing, but it’s hard to justify the investment when there’s no clear return. The whole point of marketing in the first place is to generate leads and increase revenues. So, if you are going to invest the time and money in your...
by Steph Jordan | Feb 27, 2018 | Strategy
So, you’ve signed up for a manufacturer program. You’re running things exactly to plan; following all of the guidelines given to you at onboarding. There’s just one problem – you aren’t seeing results. Leads? Hardly. ROI? Abysmal. What’s going on here? The...
by Steph Jordan | Feb 20, 2018 | Content
Storytelling is a tradition that has been around for centuries and has become an important aspect of content marketing. Understanding the importance of telling your brand’s story is vital to your overall marketing strategy. As a partner, it is important to cut...
by Steph Jordan | Feb 8, 2018 | Partner Marketing
The IT channel is becoming more collaborative than ever before. Manufacturer channel programs are highly focused on adopting co-selling models with partners at all levels. But to make that successful, manufacturers really must listen to partner feedback on what makes...
