by Steph Jordan | Dec 12, 2017 | Partner Marketing
Channel program platforms are a very important resource for partners. Developing marketing campaigns can be a daunting task for some partners depending on their company and business size. Utilizing the platforms available through a channel program, partners can find...
by Steph Jordan | Nov 28, 2017 | Partner Marketing
One of the top challenges partners experience when it comes to utilizing channel resources is the quality of content that is made available. If partners have access to a manufacturers’ marketing portal, there usually are minimal customization options. As a result of...
by Steph Jordan | Nov 14, 2017 | Partner Marketing
The difference between interest and intent may seem obvious. But when it comes to partner marketing, it’s a whole different story. Manufacturers and distributors build enablement programs to help partners grow their business. Partners inherently want to grow their...
by Steph Jordan | Oct 31, 2017 | Partner Marketing
Partners are the lifeblood of the channel. As channel leaders, we are tasked with increasing revenues and driving strategic initiatives. Neither is possible without partner buy-in, participation, and ultimately, advocacy. Enabling partners to drive their own growth is...
by Steph Jordan | Oct 17, 2017 | Partner Marketing
Channel enablement is a daunting task. It requires many pieces to fit together, sometimes detracting from the bigger picture, thus resulting in an unfinished puzzle and ineffective channel. There are three key pieces to successful channel enablement: partner...
