by Steph Jordan | Apr 25, 2018 | Strategy
Here at A Fluent Vision, our marketing managers are always being asked, “what are other partners doing?” Keep in mind that we specialize in the IT industry, so this is a common question we hear and something we are passionate about answering when working with solution...
by Steph Jordan | Mar 28, 2018 | Strategy
Marketing is not for the faint of heart. It requires many different skills, and in most cases, the expertise to be effective. Let’s face it: we all wish we had a unicorn marketer who could do everything – from strategic planning to execution, to analytics,...
by Steph Jordan | Mar 15, 2018 | Strategy
We all know the importance of marketing, but it’s hard to justify the investment when there’s no clear return. The whole point of marketing in the first place is to generate leads and increase revenues. So, if you are going to invest the time and money in your...
by Steph Jordan | Feb 27, 2018 | Strategy
So, you’ve signed up for a manufacturer program. You’re running things exactly to plan; following all of the guidelines given to you at onboarding. There’s just one problem – you aren’t seeing results. Leads? Hardly. ROI? Abysmal. What’s going on here? The...
by Steph Jordan | Feb 1, 2018 | Strategy
At A Fluent Vision, we work with a lot of partners to help them manage their marketing practices. In working with hundreds of solution providers, we have come to realize why some perform better than others. Especially when it comes to driving revenue through lead...
