AFV Blog
Sales and marketing best practices for the IT channel, and beyond.
The Impact of Data in Marketing
As marketers, we are constantly executing campaigns and collecting data. So much data that, oftentimes, we then struggle to make it actionable and use it to our advantage. Either we do not know how we can use everything we collect, or we place other priorities above...
Core Tactics of an Integrated IT Marketing Strategy
With the change in how potential buyers consume content and information, marketing strategies need to get in front of buyers on multiple digital venues. But how can you do that? Implementing a fully integrated marketing strategy combines all tactics to promote a...
The 2019 Top Marketing Trends in the Channel
Every year, we look forward to publishing our much-anticipated State of Partner Marketing report that details all of the trends and statistics of partner and manufacturer behaviors over the course of the year. And with the data and feedback provided by partners, we...
Roundtable: How Resellers are Effectively Using Content in Their Marketing Strategies
In this webinar, we are joined by a panel of IT marketing experts to discuss the importance of content in marketing. Our questions to the panel uncover why they have made a commitment to investing in content, how they are effectively using it, and what...
How LookingPoint Used Trello to Organize IT Marketing Campaigns
Here at AFV, we are always on the lookout for new and unique ways to manage and share marketing campaigns that our partners can leverage. Recently, while speaking with Eden Reid from LookingPoint, I learned all about how she has started using Trello, a...
Why You’re Missing out on MDF
Happy spooky season! By that, I mean MDF allocation season. Suddenly, “use it or lose it” is becoming real around this time in our industry. Hurry! Time to allocate all of your marketing development funds before the deadline, while following all of those...
Top 7 Sales & Marketing Mistakes IT Solution Providers Make
You’ve hit a roadblock. You’re not quite sure how it happened, but suddenly, you realize that your business isn’t growing as it should be. You aren’t receiving any engagement from customers or prospects. You’re unsure of the source of the problem, or...
8 Steps for Hosting a Better Webinar
Whether you are looking to become a thought leader or want an event that’s more affordable, webinars are a great tactic in any IT business development & marketing strategy. Hosting a webinar allows your organization to showcase its expertise in an...
Always Be Marketing
The saying “Always be Closing” is probably ingrained in every sales rep and executive’s mind. This makes sense, because closing new business is the lifeline for your company’s profitability. However, there seems to be a fundamental shift, especially in the...
Creating a Killer IT Blog
“It’s not that we don’t want a blog, we absolutely want one, but how and where do we begin?” Our client was intrigued by the conversation. They’d obviously been toying with the idea for some time now and clearly knew it was the direction they needed to go,...