AFV Blog
Sales and marketing best practices for the IT channel, and beyond.IT Marketers: Why You Should Fire Your Marketing Agency
You know your customers better than anyone. But imagine if you didn’t know their pain points and concerns, or couldn’t recommend solutions that would have a significant impact on their business. Why would you hire a marketing firm or partner with a company...
Targeting the Right Audience – IT Profiling 101
So, you’ve got a great new product suite. You’re excited to show its capabilities to the world…but you’re not so sure where to start. Which of your products should you promote, and to whom? Cold lists are available by the dozen, but they often yield a...
Social Media Best Practices for IT Marketers
Social media is more than just a millennial trend, it’s shaping the way industries interact with customers and is changing the way consumers intake information. Because there is a vast landscape of content in an unpredictable environment, it can be easy to...
Marketing to and through Partners: What you Need to Know
Let’s be honest, the IT channel is not the easiest thing to understand. And if you’ve ever tried to explain what you do for a living to someone outside of our industry, you know exactly what I mean! Here at A Fluent Vision, we spend a lot of...
How to Make the Most of Manufacturer Resources
As Virtual Marketing Managers, we’ve seen and heard some horror stories of IT solution providers not being equipped to face their manufacturer resources. In truth, partner marketing is like a battlefield. Vendors arm you with a multitude of programs,...
Growing your Security Practice: What Keeps a CISO up at Night?
In today’s digital landscape, IT security continues to be a growing concern. New threats are always evolving, and more and more organizations are at risk every day. As both technology and threats continue to evolve, it is becoming increasingly difficult to...
MDF Worst Practices: Here’s Why You’re Wasting Your Money
MDF is probably one of the hottest topics we talk about here at A Fluent Vision. Go figure, partners’ ears perk up when you start talking about money. The problem is, working with thousands of partners, we’ve seen a lot of bad practices over the years. And...
Creating an Effective IT Marketing Plan
Let’s face it: creating an effective marketing plan can be a cumbersome challenge under any circumstance. Tailoring that plan to be successful within the IT realm requires an additional layer of expertise. To help, we’ve compiled a quick and easy guide...
The Partner Playbook: A Custom Nike Swag Event
Here at A Fluent Vision, our marketing managers are always being asked, “what are other partners doing?” Keep in mind that we specialize in the IT industry, so this is a common question we hear and something we are passionate about answering when working with solution...
Why MSPs & VARs Should be More Like Netflix
Wait, what!? You may be thinking to yourself – We provide managed services and sell hardware, software, etc. What does Netflix have to do with us? Well, you’re right, I’ll give you that one. Your business model is nothing like Netflix. However, there is a...