by Steph Jordan | Jan 23, 2018 | Partner Marketing
Content is an important part of any marketing strategy. It provides value to customers and prospects throughout the various stages of their buyer’s journey. It educates them on partner solutions and how they fit their needs. In a world where people are not just used...
by Steph Jordan | Jan 9, 2018 | Partner Marketing
Ahh, the self-serve portal. At first glance, it appears to be a great investment. Giving partners the campaigns and resources they need to execute integrated marketing campaigns seems like a great way to increase demand and grow your channel. And in theory, this is a...
by Steph Jordan | Dec 26, 2017 | Partner Marketing
Think about the current performance of your channel marketing program. Now, whether it’s good, bad, or average, envision what you want your channel performance to be. The only way to get there is by maximizing your partners’ performance, and you can only do that by...
by Steph Jordan | Dec 12, 2017 | Partner Marketing
Channel program platforms are a very important resource for partners. Developing marketing campaigns can be a daunting task for some partners depending on their company and business size. Utilizing the platforms available through a channel program, partners can find...
by Steph Jordan | Nov 28, 2017 | Partner Marketing
One of the top challenges partners experience when it comes to utilizing channel resources is the quality of content that is made available. If partners have access to a manufacturers’ marketing portal, there usually are minimal customization options. As a result of...
by Steph Jordan | Nov 14, 2017 | Partner Marketing
The difference between interest and intent may seem obvious. But when it comes to partner marketing, it’s a whole different story. Manufacturers and distributors build enablement programs to help partners grow their business. Partners inherently want to grow their...
