by Steph Jordan | Oct 31, 2017 | Partner Marketing
Partners are the lifeblood of the channel. As channel leaders, we are tasked with increasing revenues and driving strategic initiatives. Neither is possible without partner buy-in, participation, and ultimately, advocacy. Enabling partners to drive their own growth is...
by Steph Jordan | Oct 17, 2017 | Partner Marketing
Channel enablement is a daunting task. It requires many pieces to fit together, sometimes detracting from the bigger picture, thus resulting in an unfinished puzzle and ineffective channel. There are three key pieces to successful channel enablement: partner...
by Steph Jordan | Oct 3, 2017 | Partner Marketing
Channel partners account for a large portion of revenues. But in our effort to maximize channel sales, we often put a lot of pressure on partners to perform. What new programs are rolling out this year? How are we incentivizing partners to sell more? Which partners...
by Steph Jordan | Sep 19, 2017 | Partner Marketing
There’s no clear definition of channel support when it comes to partner marketing. But maybe that’s because channel support consists of multiple layers, each enabling partners in a different way. Partner marketing programs need to enable partners, but what type of...
by Steph Jordan | Sep 5, 2017 | Partner Marketing
It should come as no surprise that partners are not great at converting leads. That’s why channel enablement programs exist in the first place. But in order to effectively support partners, we must first understand why it is difficult for them to convert leads: 1....
